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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Slay Your Dragons, But Which One? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A New Definition of Product Management - Make it stand out</image:title>
      <image:caption>Margaret the Pug, co-founder, Fortune’s Path</image:caption>
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      <image:title>Blog - A New Definition of Product Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Product Management Pioneers - Make it stand out</image:title>
      <image:caption>Elizabeth I. Even a supreme leader needs the support of the people to succeed.</image:caption>
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    <image:image>
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      <image:title>Blog - Product Management Pioneers - Make it stand out</image:title>
      <image:caption>Maybe Lao Tzu, maybe someone else. Lao Tzu lived 2,600 years ago, and this is the internet.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/1626306467991-6HW8LL80ZL649BE5XS4R/plato.jpg</image:loc>
      <image:title>Blog - Product Management Pioneers - Make it stand out</image:title>
      <image:caption>Plato, history’s first chief philosophy officer.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/1626298043054-OACN0KJNMVSYJVOQ40TF/still+from+2001</image:loc>
      <image:title>Blog - Product Management Pioneers - Make it stand out</image:title>
      <image:caption>Early product managers field testing their minimum viable weapon.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/1626306680858-RGEKR0YSL4OEI9T6KC0W/aristotle--getty.jpg</image:loc>
      <image:title>Blog - Product Management Pioneers - Make it stand out</image:title>
      <image:caption>Aristotle, originator of the tech bro beard.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/1626307862322-KQC0A0LKU83NMVT90R8D/Mary+W.jpg</image:loc>
      <image:title>Blog - Product Management Pioneers - Make it stand out</image:title>
      <image:caption>“All the sacred rights of humanity are violated by insisting on blind obedience.” – Mary Wollstonecraft, product management savant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/1626307445659-NV6IPJQ210UGD4FSVQR1/senecaa-1.jpg</image:loc>
      <image:title>Blog - Product Management Pioneers - Make it stand out</image:title>
      <image:caption>Glamour bust of Seneca. He was a lot uglier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/1626306094173-IBN43Y4O120775277ZJY/Tikal.jpg</image:loc>
      <image:title>Blog - Product Management Pioneers - Make it stand out</image:title>
      <image:caption>The great Mayn city of Cutnpaste.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/1626307052515-DSG7H15ZFTM7WO4U9PNU/THESS_ALEXANDER_01.jpg</image:loc>
      <image:title>Blog - Product Management Pioneers - Make it stand out</image:title>
      <image:caption>Really successful but awful leader Alexander the Great.</image:caption>
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      <image:title>Blog - The Perils of Headline Thinking - Make it stand out</image:title>
      <image:caption>Source: U.S. Bureau of Labor Statistics</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/a334e5c7-1ece-468b-8ccc-e08e9b84002f/Screen+Shot+2022-02-16+at+2.57.44+PM.png</image:loc>
      <image:title>Blog - The Perils of Headline Thinking - Make it stand out</image:title>
      <image:caption>Source: Federal Reserve Economic Data, Haver Analytics, CEA Calculations (via Whitehouse.gov)</image:caption>
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    <image:image>
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      <image:title>Blog - The Perils of Headline Thinking - Make it stand out</image:title>
      <image:caption>Chart: Alison Saldanha / The Seattle Times Source: Bureau of Labor Statistics</image:caption>
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      <image:caption>Thank you, Sir! May I have another?</image:caption>
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      <image:title>Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leadership Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leadership Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leadership Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leadership Workshop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/1634823786893-Q0C7351O61SC43ISZ1WR/path+hero+image.png</image:loc>
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      <image:title>Coming Down the Pike - January 16: Debt ceiling fight, tanks for Ukraine, unemployment rates, and broken dishwashers - Make it stand out</image:title>
      <image:caption>Joe’s hands are getting wrinkled waiting for the repairman.</image:caption>
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    <image:image>
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      <image:title>Coming Down the Pike - January 16: Debt ceiling fight, tanks for Ukraine, unemployment rates, and broken dishwashers - Make it stand out</image:title>
      <image:caption>We don’t really have to pay it all back. Really.</image:caption>
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      <image:title>Coming Down the Pike - January 16: Debt ceiling fight, tanks for Ukraine, unemployment rates, and broken dishwashers - Make it stand out</image:title>
      <image:caption>A British Challenger 2 tank poses for the camera while working in Iraq.</image:caption>
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      <image:title>Coming Down the Pike - January 23: Biden’s drippy docs, Russia can’t scare the Leopards, and good economic news that doesn’t help - Make it stand out</image:title>
      <image:caption>Major’s Place, home of the Biden family dog. No classified documents have been found there yet.</image:caption>
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      <image:title>Coming Down the Pike - January 30: Crazy FBI stuff, Fed mysteries, Freedom Caucus sorta-clarity, and drone attack fallout - Make it stand out</image:title>
      <image:caption>Kevin McCarthy takes a stroll between his inter-party factions.</image:caption>
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      <image:title>Coming Down the Pike - January 30: Crazy FBI stuff, Fed mysteries, Freedom Caucus sorta-clarity, and drone attack fallout - Make it stand out</image:title>
      <image:caption>Ollie ollie oxen free! Come out, come out wherever you are, classified documents!</image:caption>
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      <image:title>Coming Down the Pike - January 30: Crazy FBI stuff, Fed mysteries, Freedom Caucus sorta-clarity, and drone attack fallout - Make it stand out</image:title>
      <image:caption>We know the purpose of a tank is to kill people, but they look so cool!</image:caption>
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      <image:title>Coming Down the Pike - February 6: State of the Union, China Balloons, and Earthquakes - Make it stand out</image:title>
      <image:caption>President Biden delivers the State of the Union while Speaker McCarthy telepathically rearranges his sock drawer.</image:caption>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It - Make it stand out</image:title>
      <image:caption>Select custom metrics to summarize your competitive position with one score. Click to see as larger image.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/b5dd9d55-5c0e-443d-a05e-198c122b90eb/pug-2-shepard.jpg</image:loc>
      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It - Make it stand out</image:title>
      <image:caption>We examine your market segments to determine where you have the most— and least— authority. Click to see larger image.</image:caption>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It - Make it stand out</image:title>
      <image:caption>Know what buyer personas your competitors are addressing and how. Click to see larger.</image:caption>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It - Make it stand out</image:title>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It</image:title>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It</image:title>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It</image:title>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It</image:title>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It</image:title>
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      <image:title>Competitive Intelligence for People Who Already Have it But Don't Like It</image:title>
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    <lastmod>2023-06-12</lastmod>
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      <image:title>Break competitive intelligence out of its silo. - Make it stand out</image:title>
      <image:caption>Our competitive intelligence process builds an engine in your organization that drives competitive advantage.</image:caption>
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      <image:title>Break competitive intelligence out of its silo. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Break competitive intelligence out of its silo. - Make it stand out</image:title>
      <image:caption>Monthly updates that help you win and build competitive advantage. Click to see larger.</image:caption>
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    <image:image>
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      <image:title>Break competitive intelligence out of its silo. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Break competitive intelligence out of its silo. - Make it stand out</image:title>
      <image:caption>See who leads, who’s in second place and who are the also rams for critical features.. Click to see larger.</image:caption>
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      <image:title>Break competitive intelligence out of its silo.</image:title>
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      <image:title>Break competitive intelligence out of its silo.</image:title>
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      <image:title>Break competitive intelligence out of its silo.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/1644609327418-MD9X0NJAS8HDXSMDIVO9/Rectangle+148.png</image:loc>
      <image:title>Break competitive intelligence out of its silo.</image:title>
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      <image:title>Break competitive intelligence out of its silo.</image:title>
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      <image:title>Break competitive intelligence out of its silo.</image:title>
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    <lastmod>2023-06-13</lastmod>
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      <image:title>Product management coach - Every leader needs a coach.</image:title>
      <image:caption>Fortune’s Path can be yours.</image:caption>
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      <image:title>Product management coach</image:title>
      <image:caption>Sample time study matched to organizational goals.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/675822cc-b830-4d83-9070-413a78574bec/Screenshot+2023-04-11+at+6.29.50+PM.png</image:loc>
      <image:title>Product management coach - Make it stand out</image:title>
      <image:caption>Tips for who to talk to depending on the life cycle stage of your product.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/7c7de079-783e-4ad0-aaad-c4a68b1c4585/Screenshot+2023-04-11+at+9.09.51+PM.png</image:loc>
      <image:title>Product management coach - Make it stand out</image:title>
      <image:caption>Example development roadmap aligned to company goals and team to-do’s.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/2a8127b7-212c-4cb9-abf4-0d5985008080/Screenshot+2023-04-11+at+6.05.54+PM.png</image:loc>
      <image:title>Product management coach</image:title>
      <image:caption>Template for calculating your Customer Love Score.</image:caption>
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    <image:image>
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      <image:title>Product management coach - Make it stand out</image:title>
      <image:caption>Example inventory of influences.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/d1dabfb7-3874-4076-9d79-01a39c91c963/Screenshot+2023-04-11+at+4.45.37+PM.png</image:loc>
      <image:title>Product management coach</image:title>
      <image:caption>An excerpt from our choose-your-own-adventure style leadership assessment</image:caption>
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      <image:title>Product management coach - Make it stand out</image:title>
      <image:caption>Self assessment of your leadership virtues and vices.</image:caption>
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    <image:image>
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      <image:title>Product management coach - Make it stand out</image:title>
      <image:caption>Example of how to map your responsibilities to what people need to get maximum value from your efforts.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c6a4871b91449698da76456/0ebfecb8-5762-4afb-bf11-35931a8be4a8/Product+Management+Coaching+Program+-+Frame+4-2.jpg</image:loc>
      <image:title>Product management coach - Make it stand out</image:title>
      <image:caption>Your agenda. Our process. The results you want. Proven by your own KPI’s/OKR’s.</image:caption>
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      <image:caption>Our workbook.</image:caption>
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      <image:title>Product management coach - Make it stand out</image:title>
      <image:caption>Our co-founder Margaret the Pug offers priceless guidance to future leaders. We’ll do the same for your human team.</image:caption>
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      <image:title>Product management coach - Make it stand out</image:title>
      <image:caption>Sometimes you need another perspective to reach your target.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Fortune’s Path Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Fortune’s Path Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Download: 12 Steps to Manage Your Most Important Product - You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leadership Styles Quiz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Leadership Styles Quiz - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About the Author (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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