Find Your Unfair Advantage
Do you know why you lose deals to competitors? Are you struggling to stand out in your market?
Fortune’s Path transforms competitive data into insight you can win with whether your competitors are large or small, public or private.
Data is sourced and stored securely online with visualizations for easy analysis and APIs for integration into the sales stack of your choice. You get insightful, sustainable competitive intelligence that helps you understand what to build, where to partner, how to market, and how to sell.
Insightful
Fortune’s Path works with you to define a set of data elements that become your Competitive Strength Score: one number to track progress against your competitors. Assess buyer personas, messaging, claims, and search authority for a comprehensive view of how to accelerate growth.
Competitive Strength Score
Customizable variables summarize your unique competitive strength with one number.
Market review
See the markets you lead in and how your competition stacks up.
Buyer persona messaging assessment
Identify opportunities to address critical audiences others may be missing.
Position map: where you can stand alone
Use language and value analysis to find where you can stand alone in your market
Employee Assessment
Understand the competition’s talent mix by function and time in role.
Enabling
Fortune’s Path summarizes all the data into Ways to Win, succinct insights to deflect your competitors’ strengths and frame arguments in ways that take advantage of your unique capabilities.
Features
Summary and analysis of your existing CI
White space opportunities analysis
Summarize major capabilities and assets with a Competitive Strength Score
Market review
Buyer persona assessments
Claims and benefits analysis
Home page semantic analysis
Competitive feature comparison to identify winners and second raters
Web traffic comparison
Countering competitor’s strengths: Ways to Win
Potential outcomes: what to do differently
Acquisition and partner candidates analysis
Benefits
Improve decision-making with better intelligence
Agree as a team on your best messaging, positioning, and product roadmap
Get all your competitive intelligence into one secure, maintainable database that can integrate with your sales stack
Improve conversations with your target buyers
Empower sales and marketing with winning scripts for head-to-head competition
Identify product features and partnerships to build competitive advantage
Find M&A candidates and investment options