That’s what we hear from the hundreds of executives we’ve worked with.
“We recently landed a five-year deal, and it wouldn’t have happened without Fortune’s Path.”
“Everybody needs help sometimes. I can’t open the peanut butter jar, but I know who can.”
Most CI fails because it’s never accepted by the whole organization as being reliable, actionable, and timely. It never becomes a vital part of your business. It’s stuck in a silo.
| Your challenge | Why it's a CI problem | FP's solution |
|---|---|---|
| Feature matrixes don’t help me make decisions | Your CI is mostly CYA. | Customized insights that help you make decisions. |
| I never check our CI. I have to constantly check my competitors websites, ads, LinkedIn, etc. | Your CI is not maintained & trusted. | Monthly updates tailored to each functional area. |
| I don’t know what the market is doing now. | Your CI is out of date. | A CI subscription that delivers value every month. |
| I don’t know what I want to know when I make decisions. | Your CI is not integrated into your initiatives. | Regular surveys of stakeholders to make sure the intel is aligned with their needs. |
| My Competitors are moving fast & the market is unpredictable. | Your CI gets updated once a year, if you're lucky. | Monthly updates. Easily add and delete competitors as needed. |
| My budget is getting cut. | You’re paying a big invoice for CI once per year—and it’s out of date 30 days later. | Monthly subscription. Start for free. Cancel any time. |
The Fortune’s Path Competitive Advantage Program extends your existing competitive intelligence (CI) to work across silos. So you’ll always be equipped to make critical decisions.
FP’s Competitive Advantage Program levels up your existing CI with our proprietary processes. We’ll break your competitive intelligence out of its silo so you can put it into action.
Our competitive intelligence process builds an engine in your organization that drives competitive advantage.
“Fortune’s Path is a competitive intelligence savant.”
Your competitive intelligence should deliver insights to deal with the challenges you’re facing now.
Sales are getting harder.
The market is reacting fast.
“Fortune’s Path is a great collaborator. Their healthcare and SaaS experience have been invaluable to our go-to-market efforts.”
If you want to be ready for what the world throws at you, your competitive intelligence needs to go deeper than tweaks to your competitors' pricing.
Monthly updates that help you win and build competitive advantage. Click to see larger.
We study your existing CI and supplement it with our proprietary processes.
We make sure your CI is focused on the things that build real advantage, not just things that satisfy curiosity.
We put your new CI to work in sales, marketing, and development.
We make sure your CI stays up-to-date and gets better over time.
“I’ve already got a bowl, but I’d trade it for a bone any day.”
Fortune’s Path works with your team to take your competitive intelligence and build into an engine that powers competitive advantage. We fill in the blanks and work beside you to put the intelligence to work in your business.
We’ll lead and implement a process to collect, analyze, and distribute insights from competitive intel to improve your messaging, positioning, and product roadmap. Our Competitive Advantage Solution will help you grow your pipeline, win more deals, and create unique value that translates into more more value for your shareholders.
Our CI subscription is designed for your specific needs. Not generic, customized. Not once a year, but every month. Not do it yourself, but side by side.
Monthly updates of your CI supplemented with our own research on as many competitors as you choose.
One-on-one time with our product and sales enablement experts.
Guidance for building alignment within your organization.
Data visualizations that make complex information easily digestible.
Details about the spaces your competitors occupy and where you can stand out.
A strategic story that builds by-in for your vision.
A breakdown of the leadership and talent that helps you understand what your competitors will do next.
Battlecards your sales team can use immediately to create an advantage in competitive situations.
Month 1—Leadership interviews, summary of existing competitive intelligence (CI), and conduct gap analysis. Establish or improve win/loss analysis. Begin original CI analysis.
Month 2—Supplement existing CI with original analysis to meet needs identified in leadership interviews. Design maintenance process. Create cross functional CI advisory board. Create CI channel in customer’s preferred communication app: Slack, email, Teams, etc.
Month 3—Distribute CI summary of existing and new findings. Get feedback. Draft CI implementation plan- how to build CI’s insights into day-to-day work.
Month 4—Update CI. Send first monthly CI update to stakeholders. Collect feedback. Begin CI implementation process in product, sales, and marketing.
Month 5—Update CI. Send second monthly update, revised based on feedback from month 4. Continue CI implementation process.
Month 6—Update CI. Send third monthly update, revised based on feedback from month 5. Conduct.CI customer internal interviews. Define a CI roadmap with advisory board.
Month 7—Update CI. Send fourth monthly update, revised based on feedback from month 6. Publish CI roadmap and collect feedback.
Month 8—Update CI. Send monthly update, revised based on feedback from previous month. Create work team to implement top priority from CI roadmap.
Month 9—Update CI. Send monthly update, revised based on feedback from previous month. Implement top priority from CI roadmap. Define next priority.
Month 10—Update CI. Send monthly update, revised based on feedback from previous month. CI advisory board meeting to review progress to date and discuss areas for improvement.
Month 11—Update CI. Send monthly update, revised based on feedback from previous month. Implement top priority from CI roadmap. Define next priority.
Month 12—Update CI. Send monthly update, revised based on feedback from previous month. Define next priority.
